"Toyota's luxury brand Lexus announced last summer that it will transfer its global marketing command center from Japan to a new location in California.
The move has immediately generated discussions on whether the Japanese company is considering a total transfer of Lexus’ head office out of Japan and into California. The new Lexus center, which is located in Toyota Motor Sales USA’s campus i
n Torrance, California, will manage creative marketing and some brand communications worldwide, according to Karl Schlicht, head of Lexus global product and marketing planning division. He also said Lexus is considering moving its global headquarters outside of Japan, but nothing has been decided for sure." [Continue reading...]
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