" Lexus has been awarded a Quiet Mark from the UK Noise Abatement Society in recognition of its ‘Quiet Revolution’ marketing campaign launched to promote the release of the new CT 200h compact hybrid model.
Pop star Kylie Minoque fronted the advertisements for the new CT 200h, which launched earlier this year. In TV advisements, the pint-sized singer was seen enjoying the quiet hush of the new luxury hybrid.
The effectiveness of the campaign has been recognised with UKNAS’s award for excellence in quiet product design, presented to Lexus at a ceremony in London last night." [Continue reading...]
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